I have worked on a variety of projects, including personal brands and commercial accounts, in industries such as beauty, HoReCa, IT, online shops, coaching, and psychology. My experience includes tasks like launching accounts from scratch, developing visual styles, rebranding, and scaling existing pages. I am skilled in building marketing strategies tailored to different goals and budgets. I have worked with both organic growth and paid promotion, including influencer marketing and targeting (creating ad-ready content, preparing creatives, selecting influencers, and analyzing campaign results). In my work, I use tools like Canva, CapCut, Notion, and others. I also integrate AI (GPT-4, Midjourney, Gamma, ElevenLabs, etc.) for idea generation, text optimization, visual creation, and trend research. I have experience working with designers, video editors, media buyers, and copywriters. I know how to write clear briefs, manage communication, and take full responsibility for project delivery.