DI STORE KG

SMM Manager
April 2022 — Present (3 years 9 months)

• Developed and executed a content strategy to promote a cosmetics brand on Instagram and TikTok

• Created engaging video content (Reels, Stories, short-form videos) featuring the brand ambassador

• Defined and maintained the brand’s visual identity and tone of voice

• Wrote scripts and built storytelling concepts for video shoots

• Shot, edited, and published videos with a native, non-advertising feel

• Achieved up to 3,000,000 organic views through content alone

• Analyzed performance metrics and adapted content based on trends and insights

• Researched trends and implemented relevant formats to increase reach and engagement

• Collaborated with bloggers and micro-influencers to expand brand visibility

• Planned and managed a structured visual content calendar

Cargo Express Jorgo

Creative Manager
June 2023 — March 2024 (10 months)

• Created content that made the logistics industry clear, relatable, and engaging

• Produced short videos and stories showing delivery processes, routes, and behind-the-scenes work

• Wrote trust-building, audience-focused copy for social media

• Designed visuals and promotional banners for campaigns

• Analyzed audience interests and transformed insights into high-performing content

KEY SKILLS

• Social Media Strategy

• Instagram & TikTok Growth

• Short-form Video Content (Reels, TikTok)

• Content Planning & Storytelling

• Video Shooting & Editing

• Visual Branding & Tone of Voice

• Trend Analysis & Analytics

• Influencer & Blogger Collaboration

• Copywriting

• Organic Reach & Engagement Growth