SMM or Assistant in Real Estate, Анастасия, 43 years

PROFESSIONAL SUMMARY

Versatile and results-driven business professional with over 20 years of leadership experience in Human Resources, Commercial Property Management, and Digital Marketing.

Proven ability to build high-performing teams, optimize business operations, strengthen client relationships, and drive organizational growth in fast-paced environments.

Recognized for exceptional communication skills, strategic thinking, and the ability to quickly adapt to new technologies and business challenges.

For more than 20 years, I served as an HR in large international companies in Moscow, leading the full employee lifecycle, including talent acquisition, executive recruitment, onboarding, performance management, employee engagement, compensation and benefits, organizational development, conflict resolution, labor relations, policy development, compliance, leadership coaching, workforce planning, succession planning, training and development, and change management. I successfully partnered with senior executives, built strong corporate cultures, improved employee retention, and managed confidential HR matters with professionalism and discretion.

During the past seven years, I managed commercial real estate portfolios, specializing in leasing office and business properties.

My responsibilities included marketing vacant spaces, negotiating lease agreements, managing tenant relationships, coordinating property maintenance and vendors, overseeing budgets and operating expenses, resolving tenant issues, ensuring lease compliance, preparing documentation, maximizing occupancy rates, and maintaining long-term relationships with business clients while increasing property profitability.

Currently based in New York, I work as a Digital Marketing Specialist supporting local businesses, including barbershops.

I create and manage social media content, develop marketing strategies, run Meta (Facebook & Instagram) advertising campaigns, manage Google Business Profiles, optimize online visibility, analyze campaign performance, create engaging photo and video content, and help businesses attract new customers and increase revenue.

I am passionate about technology and continuously expand my digital skills.

I quickly learn new software and platforms and confidently work with Microsoft Office (Excel, Word, PowerPoint, Outlook), Google Workspace, Google Business Profile, Google Ads, Meta Business Suite, Facebook Ads Manager, Instagram, TikTok, LinkedIn, Canva, CapCut, ChatGPT and AI-powered productivity tools, CRM systems, ATS (Applicant Tracking Systems), Zoom, Booksy, and other modern business applications.

One of my greatest strengths is working with people. Twenty years in Human Resources taught me how to build trust quickly, communicate effectively with individuals from diverse backgrounds, resolve conflicts, negotiate successfully, identify talent, motivate teams, and create positive, collaborative work environments.

I combine strong analytical thinking with emotional intelligence, allowing me to build lasting relationships with clients, colleagues, employees, and business partners.

I am known for being highly organized, adaptable, proactive, detail-oriented, and committed to delivering outstanding results while maintaining the highest level of professionalism and integrity.